What would social media look like if it were built for people, not profit?

Orange is an experimental social platform attempting to re-write the rules of social media. In some ways, its similar to a lot of other platforms you’re familiar with: a place to post your photos, with a social element to keep in touch with friends and family.

It’s also not like those platforms at all. There’s no feed to catch up on, no “liking” involved, and no expectation of how to post a photo or when. You also won’t find any distractions with ads, influencers, pop-ups, or even suggestions of who to follow. You’re never going to be able to shop your friends’ photos.

Everything you see on Orange is made by people you know. You can have up to 100 friends on here, and each of them will follow you back. Don’t worry about amassing a ton of followers— Orange works great with a close-knit network of your friends and family!

Sunset photo? That’s an orange. Cute dog on the street? Orange. Five vacation photos in a row? Absolutely right for Orange. Weekly documentation of your quest to try every bagel in town? No better place. Use it as a photo journal, or to keep in touch with friends.

As much or as little as you share, Orange is designed to be spam-free. By removing all the junk that makes algorithm-driven platforms exploitative and fomo-inducing, Orange imagines an online space meant to deepen and enhance your existing connections and communities.

Orange firmly refuses to analyze, sell, or snoop your data. Seriously— we do not want your data.

Orange is built to prioritize people, not profit.